Mercedes-Benz drops sponsorship of Fall Fashion Week

 

(Original Link)

1/5/2015

By Ivan Pereira

The city’s fall fashion week is already looking for a new home and now it will have to find a new sponsor.

Organizers for the IMG Fashion Week announced Monday that Mercedes-Benz will not be the sponsor for this September’s event. The spokespersons declined to go into further details for the end of the six-year partnership between the car company and the organizers.

Last month, IMG agreed that the February fashion week would be the final time that the show took place at Damrosch Park in Lincoln Center as part of a court settlement. The city and IMG said they are actively looking for a new site for the fall show.